Spread the word to your audience using our proposed messaging that is grounded in dignity-informed and harm-reducing language.

Use the sample posts below or make them your own to highlight why the Beauty in Brain Differences campaign is important to you.

  • Let’s celebrate the strengths of Inuit with #FASD.
  • It’s time for Inuit with FASD to lead the conversation.
    Let’s come together to listen, learn, and see things with a new outlook. #BeautyInBrainDifference
  • Together we can end #FASD #stigma and ensure all Inuit receive support, care, and community.
  • Discover the #BeautyInBrainDifference today 👉 pauktuutit.ca/beauty-in-brain-differences
Key Messages
Fetal Alcohol Spectrum Disorder is a lifelong disability that affects the brain and body of a person exposed to alcohol in the womb. ᐃᒥᐊᓗᒻᒧᑦ ᐃᑦᑕᑦᑕᐅᓯᒪᓂᖃᕐᓂᖅ ᐃᓅᓯᓕᒫᒥᓄᑦ ᐊᔪᕈᑎᖃᕐᓂᐊᓕᖅᑐᖅ, ᖃᕆᓴᖓ ᐊᒻᒪᓗ ᑎᒥᖓ ᐃᒥᐊᓗᒻᒧᑦ ᐃᑦᑕᑦᑕᐅᓯᒪᒻᒪᑦ ᐃᓕᐊᖓᓃᑦᑎᓪᓗᒍ.
The diagnostic term was changed from ʻsyndromeʼ to ʻspectrum disorderʼ because people with FASD have strengths and challenges unique to them; no two people with FASD are the same. 
ᖃᐅᔨᓴᐅᑎᖃᓲᑦ ᐊᓯᔾᔨᓯᒪᒻᒪᑕ ʻᖃᓄᐃᒍᑎᖃᕐᓂᖅʼ  ᐅᓇ ᐊᑐᖅᑕᐅᓲᖑᓕᖅᑐᖅ ʻᖃᕆᓴᖓᓂ ᖃᓄᐃᒍᑎᖃᕐᓂᖅ ᐃᒥᐊᓗᒻᒧᑦ 
ᐃᑦᑕᑦᑕᐅᓯᒪᓂᖃᖅᑐᑦ ᐱᔪᓐᓇᕐᓂᖃᑦᓯᐊᖅᑐᑦ,  ᐊᔾᔨᒌᖏᓐᓇᕐᒥᑦ ᐃᑦᑕᑦᑕᐅᓯᓂᖃᕈᓐᓇᙱᑦᑐᑦ.
It is helpful to understand FASD as a brain  difference. ᐃᑲᔪᓂᖃᕋᔭᖅᑐᖅ ᑐᑭᓯᐊᒐᓱᐊᕈᑦᑕ ᖃᓄᖅ ᐃᒥᐊᓗᒻᒧᑦ ᐃᑦᑕᑦᑕᐅᓯᓂᖃᖅᑐᑦ ᖃᕆᓴᖏᑦ ᐊᔾᔨᒌᖏᓐᓂᖃᕐᓂᖏᓐᓂᒃ.
Alcohol in Inuit Nunangat has a specific history tied to the arrival of settlers, policies of assimilation that sought to destroy Inuit ways of life, and ongoing intergenerational trauma.ᐃᓄᐃᑦ ᐃᓕᖅᑯᓯᖏᑦ ᐊᓯᔾᔨᑉᐸᓪᓕᐊᓕᖅᑎᓪᓗᒋᑦ ᑎᑭᑕᐅᕙᓪᓕᐊᓕᖅᑎᓪᓗᒋᑦ ᐃᓄᐃᑦ ᐃᓕᖅᑯᓯᖏᑦ ᐃᓅᓯᖏᑦ ᐊᒃᓱᕈᕈᑕᐅᓯᒪᓂᖏᓐᓄᑦ ᐃᒥᐊᓗᒻᒧᑦ ᐱᔾᔪᑕᐅᓯᒪᔪᑦ.
Inuit with FASD see and move through the world with a unique perspective. Thereʼs beauty in brain differences. Letʼs celebrate all of us. 
ᐃᓄᐃᑦ ᐃᒥᐊᓗᒻᒧᑦ ᐃᑦᑕᑦᑕᐅᓯᒪᓂᖃᖅᑐᑦ ᐃᓚᒋᔭᐅᓂᖏᑦ ᓯᓚᕐᔪᐊᕐᒥ ᑕᐅᑐᓐᓂᖏᑦ ᐃᑉᐱᓐᓂᐊᓂᖏᑦ ᒪᓕᑦᑐᒋᑦ. ᐃᓅᓯᖅᑎᓐᓂᒃ ᖁᕕᐊᓲᑎᖃᓚᐅᖅᑕ.
Letʼs end FASD stigma and support people with FASD to ensure that all Inuit receive support, care, and community.ᐃᒥᐊᓗᒻᒧᑦ ᐃᑦᑕᑦᑕᐅᓯᒪᓂᖃᖅᑐᑦ  ᑲᙳᓲᑎᒋᐊᖃᕈᓐᓃᖅᑐᑦ ᐃᑲᔪᖅᓱᒋᐊᖃᖔᖅᑕᕗᑦ ᐃᓄᐃᑦ ᑕᒪᕐᒥᒃ ᐃᑲᔪᕈᑎᒃᓴᓂᒃ  ᐊᑐᐃᓐᓇᖃᕐᕕᐅᒋᐊᓖᑦ, ᐃᑉᐱᒋᔭᐅᑦᓯᐊᕆᐊᓖᑦ ᐃᓚᓕᐅᔾᔭᐅᓯᒪᔭᕆᐊᓖᑦ ᓄᓇᖅᑲᑎᖏᓐᓄᑦ.
Itʼs time for Inuit with FASD to lead the conversation. Letʼs come together to listen, learn, and see things with a new outlook.ᐃᓄᐃᑦ ᐃᒥᐊᓗᒻᒧᑦ ᐃᑦᑕᑦᑕᐅᓯᒪᓂᖃᖅᑐᑦ ᐱᕕᖃᖅᑎᒋᐊᖃᖅᑕᕗᑦ 
ᐅᖃᓕᒪᖃᑎᒋᔭᕆᐊᖃᓕᖅᑕᕗᑦ. ᐃᓕᓴᕕᒋᓗᒋᑦ,  ᓈᓚᓪᓗᒋᑦ, ᐃᓚᐅᒋᔭᐅᓂᕐᒥᓂᒃ ᑕᑯᖁᓗᒋᑦ.